Paying Full Price Is For Suckers

How often do you head to a retail store, pull an item off the rack and pay full price for it. If your answer is, “more than 25% of the time”, then I would classify you as a sucker! Do you know how much effort retail stores put into promotions and advertisements? Without constantly giving people an incentive to walk into their stores, they’d most likely go out of business. And here you are, just strolling in without so much as a coupon to reduce the cost of your purchase. I’d say you’re definitely a sucker.

Online Purchases

Now what if you’re shopping online? There’s probably less chance to use a coupon right? Wrong. While retail stores get a lot of visitors to their site, they have an incredibly difficult time getting people to one click further and make that purchase. So what can they do to add enticement to your purchase? Offer a coupon of course. Granted, the coupon code might not always be right there on the page for you to use, you might have to work for it a little.

One of the easiest ways to find a voucher code is to take it to the search engines. Just type in “Coupon code for…” and then just enter in the store that you’re looking for. It’s incredibly easy to find codes for free shipping, so you should at the very least save some money that way, but more often than not, you’ll be able to find a 10% or 20% coupon as well. If you can reduce your checkout total before you make your final click, then I suppose you would no longer be a sucker.

Fashion Apparel

Naturally, some people may think that higher dollar fashion apparel may not offer as many discounts as a regular store, but I don’t believe that this is the case either. In today’s economy, even the higher end stores understand that the buyer needs to feel like they’ve gotten a deal, otherwise they’re just not going to make the purchase. And, since they are a high-end store, they no-doubt have a higher markup as well, which means that they have more of an opportunity to offer a discount and still make a healthy profit from your purchase. So, when you’re in a high-end fashion store, you’ll want to be certain that you’re walking in with a coupon. Or, if you find yourself about to make a purchase online, I’d strongly suggest using fashion discount codes there as well.

You Don’t Need to Shop Retail

Finally, you don’t need to limit yourself to retail shops with brand new products. Sometimes a gently used item can serve the purpose you’re looking for and at a small fraction of the price! For instance, let’s say you’re in the market for some exercise equipment. Instead of heading to the sporting goods store to buy the brand new high-tech treadmill you saw in the sale papers (even though it is on sale). At the rate people are giving up on exercising each and every day, you can probably find an identical treadmill for sale on Craigslist for half the cost of that sale price! There’s nothing wrong with it, the seller just doesn’t use it anymore and wants to stop tripping over it when she goes in the basement! Use your head, and don’t be a sucker.